Archive for May 24th, 2004

IFBB not very good at math.

Monday, May 24th, 2004

Hyperbole has always been part of bodybuilding, especially when it comes to the IFBB. But what happens when you tell a story so many times that it becomes accepted as fact?
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More AMI

Monday, May 24th, 2004
  • AdAge: DAVID PECKER’S AMERICAN MEDIA FLEXES ITS MUSCLE

    AMI will be involved with the Mr Olympia and two new events, the Joe Weider World Cup and the Joe Weider International Cup.

    Favorite quote: “Even fans concede the comic-book-esque physiques it promotes cannot be achieved without use of performance-enhancement agents such as steroids, which are illegal.”