Its been two weeks since the NPC Teen, Collegiate, and Masters Nationals, and I’ve still been unable to obtain complete results. The time to start advertising next year’s contest is the day after this year’s event, and the way to do that is to publicize this year’s results.
Still nothing on the NPC website either. But they sure are quick to post IFBB pro results. Now why would you go to the NPC site for IFBB results when you could just go directly to the IFBB site? (not to mention MuscleMemory)
The NPC has posted another memo regarding the press. They’re already barring professional photographers from amateur shows. And they’ve only been granting press passes to those associated with the main bodybuilding magazines. Now they’re saying that if a photographer has been granted a press pass, then those photos can only be used by that magazine or that magazine’s website.
Who is this aimed at? Websites like Graphic Muscle, who’s work occasionally appears in Ironman, or perhaps Most Muscular or East Coast Muscle? Certainly not me, as the only press passes I’ve ever received was for NABBA events.
The bodybuilding mags give bodybuilding contests so little coverage as it is. One would expect the NPC to be trying to get more publicity, not less. Publicity is what gets contestants to enter and fans to attend. Or are they just trying to protect the business of their official photographers? That if a competitor wants a decent photo of themselves from the contest, they have to buy it from the NPC, not some other website. But if that is the case, then why doesn’t the NPC post the pics on their website, or link to one that does, so that everyone can see and purchase them? By trying to protect their official photographers, they’re hurting themselves with lack of publicity.
Between these problems: the NPC taking forever to post NPC results (if they get posted at all); their quickness to post IFBB results; and their actions to prevent other sites from posting pics, while not posting their own pics; its clear that the NPC really doesn’t get the power of the web. They could be building an incredible fan base. Instead they’re only discouraging other from doing it for them.